Delta-8 products have only been on shelves and websites for the last 3-4 years, but they already occupy a unique position: a multi-billion dollar and fast-growing position in the evolving regulatory landscape of the cannabis industry.
If you’re already offering Delta-8 products to your retail customers, you know how exciting this market is, but it’s also a market plagued by regulatory and legislative uncertainty and consumers need education. With this in mind, here are “18 Best Practices for Marketing Delta-8 Products in 2024.”
Retailers need to review federal, state, and local regulations regarding Delta-8 THC products regularly to ensure your marketing is legally compliant. Refrain from making unsubstantiated medical or therapeutic claims about products, as it can attract unwanted attention from authorities or mislead consumers. Make sure customers are of legal age and that applicable disclaimers, such as a statement about the FDA not having evaluated claims, are displayed and easy to read.
Only offer Delta-8 products that provide COAs (Certificates of Analyses) detailing third-party lab verified test results to demonstrate the safety and purity of the products, and make sure that product labels display the concentration of Delta-8 THC in each gummy or total by package, along with any other active ingredients. (By the way, Deltrium products are DOUBLE LAB TESTED, meaning that we submit our gummies to two separate independent testing labs and you can see the COAs from each, so with Deltrium products, you’ll always know exactly what’s inside.)
Retailers should offer their customers detailed information on Delta-8 THC, its effects, how it differs from Delta-9 THC, and how different blends can be used for different purposes. You can create cost effective blog posts, videos, or infographics to educate existing and potential customers. (By the way, Deltrium can help you develop marketing and advertising promotions and even help you pay for them. Contact us to learn more.)
Understand who your primary, secondary and tertiary target audiences include—whether they are experienced users, medical users, or curious consumers who have heard about Delta-8 products—and cater your messaging to them. Never market to minors. Ensure that your marketing materials and platforms have age restrictions.
If your products have special features, such as being vegan, organic, natural flavors, be sure to highlight them in your marketing.
While platforms like Facebook and Instagram have restrictions on promoting drug-related products, you can still create educational and engaging content without direct advertising. Always check platform-specific guidelines before posting.
Packaging that is child-resistant, tamper-evident, and clearly labeled are very important to consumers. Offering products with quality packaging helps set you apart from lesser brands and establishes trust.
We’ve all been influenced by genuine positive product reviews so it shouldn’t be a surprise that they can greatly influence your customers and potential customers. The trick is to train your staff to ask your customers to leave them. Encourage satisfied customers to share their experiences and you’ll reap the rewards as the numbers of reviews add up as fast as new sales.
Look at partnering with trusted influencers in the cannabis or wellness industry to increase brand awareness. And remember, your “influencers” don’t have to be Kardashians or even celebrities. Chiropractors, Physical Therapists and Yoga Instructors can all make powerful influencers, as can other local medical practitioners and even dentists, or consider local athletes and activists. And it doesn’t need to cost a fortune, so don’t ignore the potential for influencers to make a difference in your marketing.
Attend appropriate trade shows, conventions, or workshops related to hemp and cannabis to network and stay updated on industry trends. And consider sponsoring events or seminars to improve consumer education, brand visibility and awareness of your store(s).
Ensure your website is optimized for the latest search engine technology. Use relevant keywords related to Delta-8 gummies and create quality content to improve organic search rankings. Remember, organic search means your customer found you online without you having paid to advertise your store. Investing in technologies that improve your organic search can pay dividends for years to come.
Retargeting campaigns are used to remind visitors to your website of your products and services after they’ve left your site without purchasing. After visiting specific pages, a retargeting campaign allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites.
This is one of today’s Golden Rules of retailing. Respond promptly to queries, address concerns, and ensure a smooth purchase process. Word of mouth is powerful, especially in a niche industry and even small gestures can be remembered and very much appreciated.
It’s very important that you do not exaggerate effects, make false claims, or encourage overconsumption. Promote responsible use by adults only. In all marketing endeavors, prioritizing consumer safety and adhering to regulations all contribute to building a trustworthy, sustainable brand.
Track the results of everything you do. Adding coupons to your email campaigns is one way to measure the results, but you can also ask for other responses so you can know who is really looking at what you’ve sent. Regularly assess the effectiveness of your marketing strategies and be ready to adapt based on feedback and changing market conditions.
Start an annual promotions calendar and start planning your promotions well in advance. December’s holiday promotions can be very effective, but not if you wait for Thanksgiving to plan them. Valentine’s Day promotions can be very effective, for example, but you need to be talking about what you might do by Halloween. By planning your promotions and other marketing efforts well in advance, you’ll not only save money, but you’ll also find opportunities that wouldn’t be available at the last minute.
Co-Op marketing or advertising is when you team up with a complimentary organization or company to market to prospects in your area(s). Maybe you have a local chiropractor who also wants to reach the local market by sending out a post-card to new homeowners. By choosing the right partners and sharing costs, it’s likely that you’ll end up getting more bang for your marketing and advertising buck.
At first, a prospective customer becomes aware of your store(s) and what you offer. Once they’ve purchased a product from you, you want them to come back next time and if they have a great experience, they will. Over time, your customers can become brand loyal, meaning they won’t shop anywhere else. When it comes to building brand loyalty, every little positive thing helps.
Marketing and advertising can be both costly and challenging, but it doesn’t have to be. Done right, it’s exciting and profitable. You don’t spend money on marketing, you invest it. It can dramatically change how your customers perceive your store(s) and most importantly, how often they turn to you.
Deltrium has a “deep bench” when it comes to retail marketing and advertising. We have experts in all mediums that have literally decades of experience marketing and advertising products to every sort of demographic profile and we’re here to help our retailers succeed. It’s one of the things that makes working with Deltrium much better than working with something less.
If you’re excited about the growth opportunities associated with Delta-8 products, we need to talk. We can help you plan your promotions… and even help you pay for them through our retail advertising co-op program. Contact Deltrium today by calling 844- 540-1112… or email us at retail@deltrium.com.
We’ll respond right away to set up a meeting on the phone, on Zoom or in person… and we’ll show you the many ways that carrying Deltrium products can help you grow your company, while helping your customers learn about products that can truly and meaningfully improve their lives. Call or email us today. It’ll be worth it, we promise.
Deltrium. Only Deltrium.TM
Copyright 2023, Deltrium, LLC
Learn more about wholesale and the Deltrium experience.
Statements have not been evaluated by the Food & Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Products on this site contain a value of 0.3% Delta-9 THC or less.
Stay up to date with Deltrium
©2023 Deltrium, LLC. All Rights Reserved.
We use them to give you the best experience. If you continue using our website, we’ll assume that you are happy to receive all cookies on this website.
